Cheryl Bergeron

Establishing The Challenger Baseball League in Ste. Genevieve, Missouri, was a grassroots project that answered a tremendous need for disabled members of this rural community, as well as their families.

Told through a series of intimate video interviews, the project’s moving story showcases one small town’s passion for taking care of its own while promoting the benefits of participation in a game that has only one rule: play ball.

Subscriber engagement was down, and American Express Travel needed a plan to increase bookings. The solution was this personalized email program with content that changes dynamically according to individual customer attributes. Through continuous content planning and optimization based on past performance, the program keeps users interested and always thinking about their next trip with Amex.