Channel Seed delivers value far beyond the purchase and challenges its dealers to be “seedsmen, not salesmen.” This campaign evolves Channel into the purest example of its well known brand position by stripping away everything that their farmer customers don’t want, and focusing on what they do: advice and insights that deliver yield performance.
Channel recently launched an all-new Custom Crop Report to help its dealers provide even better service through one of the brand’s key customer touch points. Designed to get dealer buy-in prior to launch, this augmented reality experience introduces the benefits of the new Custom Crop Report in a memorable way. Users received a direct mail invitation to participate, then scanned a code or entered a URL on their phones to begin the experience.
As if by magic, a virtual corn field sprang to life with animated graphics, interactive elements and a voiceover encouraging dealers to download and start using the new Custom Crop Report. The experience delivered results, with engagement at almost double the expected rate and more Custom Crop Reports generated after the mailer landed than in the previous two weeks combined.
American Express Travel subscriber engagement was down, and the service needed a plan to increase bookings. The solution was this personalized email program with content that changes dynamically according to individual customer attributes. Through continuous content planning and optimization based on past performance, the program keeps users interested and always thinking about their next trip with Amex.
ANF Pet sought to reinvigorate its product line with a premium pet food that claimed unique territory in a crowded marketplace. The result was the new Ross & Wells brand, built around the principle that “the way you feed your pet is as important as what you feed your pet.”
The brand was conceived as an entire system with freshness-dated bags, a proprietary food storage container and products designed to maintain bowl cleanliness. Packaging reflects the brand’s fresh positioning with clean design, a modern color palette and imagery that celebrates feeding moments with beloved dog and cat companions.
The “Power of Done” campaign boldly reintroduces veterinarians to Elanco’s Trifexis flea protection for dogs and encourages them to take a fresh look at the product. Messaging emphasizes the benefits of single-tablet administration, while the typographical treatment evokes a sense of accomplishment and empowerment. Campaign elements included traditional and digital , as well as sales kits, collateral, in-clinic materials and a brand style guide.
Precise Naturalistics offered exceptional pet nutrition that consistently met the high standards of today’s pet owners, but the company’s dated packaging lacked appeal in the pet speciality retail environment. This redesign maintains legacy elements while creating a new personality and image for the brand. Every thoughtfully chosen element highlights Precise’s commitment to all-natural ingredients formulated to help pets thrive.
There’s something special about the relationship between farmers and Channel Seedsmen. This brand video tells the story of that bond, built over time through trusted performance and a hands-on service experience that yields results.
Establishing The Challenger Baseball League in Ste. Genevieve, Missouri, was a grassroots project that answered a tremendous need for disabled members of this rural community, as well as their families.
Told through a series of intimate video interviews, the project’s moving story showcases one small town’s passion for taking care of its own while promoting the benefits of participation in a game that has only one rule: play ball.
The National Agrimarketing Association wanted to get members excited about its fall conference in St. Louis, Missouri. This campaign welcomed attendees to a city known for its beer production while subtly referencing U.S. corn growers’ outrage over a recent “no corn syrup” commercial from Anheuser-Busch. In addition to video, the campaign included social teasers, print and a beer-related giveaway.
