vicroya is for victory
This campaign for Vicroya fungicide puts a face to the triumphant feeling South American farmers associate with using the product. Partnering with an agency in Brazil, I worked across cultural differences and language barriers to develop a winning idea for Corteva’s global marketing division. Presented in English and executed in Spanish and Portuguese, the campaign launched Vicroya with a memorable victory symbol representing the winning spirit of Brazilian and Argentinian farmers.
