REDEFINING THE MEANING OF A CO-OP
In a category as old as agriculture, it was time to reimagine what a co-op could be—a way to connect farmers to the world. Landus launched its fresh take on an industry institution with this Outgrow Expectations brand anthem. The visual story uses the power of connections to bridge gaps between past and present, farmers and consumers and technology and humanity.
Creating brand Ambassadors
Connecting with farmers started with inspiring employees. An internal brand activation event brought everyone together to rally around the Landus vision and debut a new customer-facing website, email campaign and print advertising.
