Cheryl Bergeron

One hundred Starts With One

With one great idea, a relatively unknown agency won the honor of creating a campaign to commemorate 100 years of Pioneer Seeds. 

To celebrate a century of innovation, the Pioneer 100 campaign brings together what was, what’s now and what’s next to recognize all the moments that add up to one big milestone. This once-in-a-career opportunity to develop a brand affinity campaign in the agricultural space involved the development of a comprehensive branding system and multifaceted strategy that launched on a national and global scale. The approach highlighted Pioneer’s rich history while also emphasizing its commitment to the future of farming.