RAISE A RIB TO PENNSYLVANIA PORK
Summers are made for pork, and bringing more of its juicy goodness to the table starts on the grill. This campaign for Pennsylvania Pork salutes backyard barbecues, family cookouts and pregame tailgates to position pork as the go-to protein for everyday celebrations. Featuring real pork producers, the campaign launched with print and TV that connected farmers to consumers.
FATHER’S DAY PRINT, SOCIAL & VIDEO
The campaign evolved into a into an homage to dads—and dad jokes—of all kinds.
