ross & Wells Premium pet food
ANF Pet sought to reinvigorate its product line with a premium pet food that claimed unique territory in a crowded marketplace. The result was the new Ross & Wells brand, built around the principle that “the way you feed your pet is as important as what you feed your pet.”
The brand was conceived as an entire system with freshness-dated bags, a proprietary food storage container and products designed to maintain bowl cleanliness. Packaging reflects the brand’s fresh positioning with clean design, a modern color palette and imagery that celebrates feeding moments with beloved dog and cat companions.
Campaign Launch
