Old Dog. New Tricks.
Trifexis provides all-in-one parasite protection for dogs. But the aging brand was losing share to newer treatments, so it was time for a refresh.
The Power of Done campaign boldly reintroduced veterinarians to Trifexis and invited them to take a another look at its benefits. Messaging emphasized the ease of single-tablet administration, while the typographical treatment evoked feelings of accomplishment and empowerment. Campaign elements included traditional and digital, as well as sales kits, collateral, in-clinic materials and a brand style guide.
Campaign Launch
